Walking the tightrope between feeling good and being accurate: mood as a resource in processing persuasive messages.

Full Abstract

Three studies investigated the influence of mood states on the processing of positive and negative information regarding caffeine consumption and on the impact of this information on one's mood, attitudes, and intentions. The results were consistent with the predictions of the mood-as-a-resource hypothesis:
First, the induction of positive mood in high (compared with low) caffeine consumers enhanced recall of negative information about caffeine consumption. Second, processing information about caffeine consumption undermined the positive mood of high (but not low) caffeine consumers. Third, the induction of positive mood enhanced the impact of negative information about caffeine on high (compared with low) caffeine consumers' attitudes and intentions toward caffeine consumption.

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Author information

Author/s: Raghunathan, Rajagopal (R); Trope, Yaacov (Y);

Affiliation: Department of Marketing, McCombs School of Business, University of Texas, Austin 78712, USA. raj.raghunathan@bus.utexas.edu

Journal and publication information

Publication Type: Clinical Trial; Journal Article; Randomized Controlled Trial

Journal: Journal of personality and social psychology (J Pers Soc Psychol), published in United States. (Language: eng)

Reference: 2002-Sep; vol 83 (issue 3) : pp 510-25

Dates: Created 2002/09/10; Completed 2003/01/23; Revised 2004/11/17;

PMID: 12219851, status: MEDLINE (last retrieval date: 11/6/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Associated Chemicals: Caffeine (58-08-2)

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