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Research article summary:

Transfer of value from fit.

Abstract Extract:
People experience regulatory fit when they pursue a goal in a manner that sustains their regulatory orientation (E. T. Higgins, 2000). Five studies tested whether the value experienced from regulatory fit can transfer to a subsequent evaluation of an ... (Full abstract text below)

Published 2003Jun in Journal: J Pers Soc Psychol (Language : eng)

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This information was retrieved, real-time, on your behalf from the public area of the Pubmed website:

1. J Pers Soc Psychol. 2003 Jun;84(6):1140-53

Transfer of value from fit.

Higgins ET, Chen Idson L, Freitas AL, Spiegel S, Molden DC

Department of Psychology, Columbia University, New York, New York 10027, USA. tory@psych.columbia.edu

People experience regulatory fit when they pursue a goal in a manner that sustains their regulatory orientation (E. T. Higgins, 2000). Five studies tested whether the value experienced from regulatory fit can transfer to a subsequent evaluation of an object. In Studies 1 and 2, participants gave the same coffee mug a higher price if they had chosen it with a strategy that fit their orientation (eager strategy/promotion; vigilant strategy/prevention) than a strategy that did not fit. Studies 3-5 investigated possible mechanisms underlying this effect. Value transfer was independent of positive mood, perceived effectiveness (instrumentality), and perceived efficiency (ease), and occurred for an object that w as independent of the fit process itself. The findings supported a value confusion account of transfer.

PMID : 12793581 [PubMed - Indexed for MEDLINE]


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Full Author Information

First NameLastNameInitials
E ToryHigginsET
LorraineChen IdsonL
Antonio LFreitasAL
ScottSpiegelS
Daniel CMoldenDC

Affiliation: Department of Psychology, Columbia University, New York, New York 10027, USA. tory@psych.columbia.edu

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