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| Research article summary (published 30 Jul 2002): |
Does tobacco marketing undermine the influence of recommended parenting in discouraging adolescents from smoking?
Full Abstract
OBJECTIVE:
The tobacco industry contends that parenting practices, not marketing practices, are critical to youth smoking. Our objective was to examine whether tobacco-industry marketing practices undermine the protective effect of recommended authoritative parenting against adolescent smoking.
DESIGN AND SETTING:
Receptivity to tobacco advertising and promotions was assessed in 1996 from a representative sample of California adolescent never-smokers aged 12 to 14 years. A follow-up survey of 1641 of these adolescents was conducted in 1999 that included measures of the key components of authoritative parenting:
parental responsiveness, monitoring, and limit setting.
MAIN OUTCOME MEASURE:
Smoking initiation in adolescents.
RESULTS:
Adolescents in families with more-authoritative parents were half as likely to smoke by follow-up as adolescents in families with less-authoritative parents (20% vs 41%, p <0.0001). In families with more-authoritative parents, adolescents who were highly receptive to tobacco-industry advertising and promotions were significantly more likely to smoke (odds ratio=3.52, 95% confidence interval =1.10-11.23), compared to those who were minimally receptive. This effect was not significant in adolescents in families with less-authoritative parents. The overall attributable risk (adjusted for exposure to peer smokers) of smoking from tobacco-industry advertising and promotions was 25%. However, an estimated 40% of adolescent smoking in families with more-authoritative parents was attributable to tobacco-industry advertising and promotions; this was five times the attributable risk seen in families with less-authoritative parents (8%).
CONCLUSION:
The promotion of smoking by the tobacco industry appears to undermine the capability of authoritative parenting to prevent adolescents from starting to smoke.
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Author information
Author/s: Pierce, John P (JP); Distefan, Janet M (JM); Jackson, Christine (C); White, Martha M (MM); Gilpin, Elizabeth A (EA);
Affiliation: Cancer Prevention and Control Program, Cancer Center, University of California-San Diego (Pierce, Distefan, White, Gilpin), San Diego, California 92093-0645, USA. jppierce(-atsign-)ucsd.edu
Journal and publication information
Publication Type: Comparative Study; Journal Article; Research Support, Non-U.S. Gov't
Journal: American journal of preventive medicine (Am J Prev Med), published in Netherlands. (Language: eng)
Reference: 2002-Aug; vol 23 (issue 2) : pp 73-81
Dates: Created 2002/07/17; Completed 2002/11/07; Revised 2007/11/15;
PMID: 12121794, status: MEDLINE (last retrieval date: 11/6/2008)
Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.
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