Use of the think aloud method to examine fruit and vegetable purchasing behaviors among low-income African American women.

Full Abstract

The purpose of this report is to describe the development and implementation of the think aloud method in relation to fruit and vegetable purchasing behaviors of low-income African American mothers. Women (n = 70) were audiotaped as they thought aloud while selecting fruits and vegetables during a routine shopping trip. Audiotapes were transcribed, text was coded, and coded text was sorted using a database software program. Data were analyzed using content analysis procedures. The method was found to be useful in its ability to provide verbalization data for the majority of the women in the sample that reflected a typical shopping experience, were not excessively affected by the presence of the investigator, and captured information processing in relation to salient factors that influenced food purchasing decisions. Because a few women indicated that the method itself may have influenced behavior, future research is needed to test the reactivity of the think aloud method and its relationship to final choice of products.

Learn Faster Today Improve your study skills

Author information

Author/s: Reicks, Marla (M); Smith, Chery (C); Henry, Helen (H); Reimer, Kathy (K); Atwell, Janine (J); Thomas, Ruth (R);

Affiliation: Department of Work, Family and Community Education, University of Minnesota, St Paul, Minnesota 55108, USA. mreicks(-atsign-)umn.edu

Journal and publication information

Publication Type: Journal Article; Research Support, U.S. Gov't, Non-P.H.S.

Journal: Journal of nutrition education and behavior (J Nutr Educ Behav), published in Canada. (Language: eng)

Reference: -2003 May-Jun; vol 35 (issue 3) : pp 154-60

Dates: Created 2003/05/29; Completed 2003/09/26; Revised 2006/11/15;

PMID: 12773287, status: MEDLINE (last retrieval date: 11/6/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

External Links for this article (including full text providers, if available):

Click Electronic Full-text Provider Links to see options for finding the electronic full text links to this article. Note there may be a subscription or fee required for access to the full text. See our FAQ for information on finding FREE full text articles.

This article may also be located in paper journal collections available in many libraries. Use the Journal and Publication Information above to find the full article.

MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Adult
African Americans - psychology
Commerce
Data Collection - methods
Decision Making
Female
Food Preferences - ethnology
Fruit

Fruit
Humans
Mothers - psychology
Nutrition Surveys
Poverty
Tape Recording
United States
Vegetables

This article has not been indexed for related articles as yet, however you can still use the live related article search links below.

See 100+ related articles.