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| Research article summary (published 30 Mar 2002): |
Social presence reinforcement and computer-mediated communication: the effect of the solicitor's photography on compliance to a survey request made by e-mail.
Full Abstract
Personal information is scarce in computer-mediated communication. So when information about the sender is attached with an e-mail, this could induce a positive feeling toward the sender. An experiment was carried out where a male and a female student-solicitor, by way of an e-mail, requested a student-subject to participate in a survey. In half of the cases, a digital photograph of the solicitor appeared at the end of the e-mail. Results show that subjects agreed more readily to the request in the experimental condition than in the control condition where no digital photograph was sent with the e-mail. The importance of social information on computer-mediated communication is used to explain such results.
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Author information
Author/s: Guéguen, Nicolas (N); Jacob, Céline (C);
Affiliation: IUT de Vannes--Département TC, Université de Bretagne-Sud, Vannes, France. Nicolas.Gueguen(-atsign-)iu-vannes.fr
Journal and publication information
Publication Type: Journal Article
Journal: Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society (Cyberpsychol Behav), published in United States. (Language: eng)
Reference: 2002-Apr; vol 5 (issue 2) : pp 139-42
Dates: Created 2002/05/23; Completed 2002/11/19; Revised 2004/11/17;
PMID: 12025880, status: MEDLINE (last retrieval date: 11/6/2008)
Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.
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