Social image of students who shop and don't shop online.

Full Abstract

A descriptive survey of a stratified random sample of 326 undergraduates from a large, diverse university in Los Angeles was conducted to assess whether resistance to online shopping might be, in part, related to negative social perceptions of those who shop online. Indirect questioning showed that students perceived online student shoppers as more lazy and less likely to fear for the safety and security of others but also as more trustworthy, attractive, successful, and smart. Differences in social perceptions were not related to these students' own online spending.

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Author information

Author/s: Lammers, H Bruce (HB); Curren, Mary T (MT); Cours, Deborah (D); Lammers, Marilyn L (ML);

Affiliation: College of Business and Economics, Department of Marketing, California State University, Northridge, 91330-8377, USA. bruce.lammers(-atsign-)csun.edu

Journal and publication information

Publication Type: Journal Article

Journal: Psychological reports (Psychol Rep), published in United States. (Language: eng)

Reference: 2003-Jun; vol 92 (issue 3 Pt 1) : pp 823-7

Dates: Created 2003/07/04; Completed 2003/08/15; Revised 2004/11/17;

PMID: 12841449, status: MEDLINE (last retrieval date: 11/6/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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