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| Research article summary (published 29 Jun 2002): |
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The signal function of thematically (In)congruent ambient scents in a retail environment.
Full Abstract
An odor emitted by an object signals the presence of that object and may draw attention to it. Can odors that are not actually emitted by an object also function as a signal? We investigated whether the degree of thematic congruency between an ambient odor and a magazine affected magazine sales in a retail store. We selected two odors:
a grass odor, congruent with soccer, animal/nature and gardening magazines; and a sunflower odor, congruent with personal care and women's magazines. In a field study in three bookstores, the ambient odors did not increase sales for thematically congruent magazines, nor did they decrease sales for incongruent magazines. Several explanations for these unexpected findings are discussed.
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Author information
Author/s: Schifferstein, Hendrik N J (HN); Blok, Sylvia T (ST);
Affiliation: Department of Industrial Design, Delft University of Technology, Delft, The Netherlands. h.n.j.schifferstein(-atsign-)io.tudelft.nl
Journal and publication information
Publication Type: Journal Article
Journal: Chemical senses (Chem Senses), published in England. (Language: eng)
Reference: 2002-Jul; vol 27 (issue 6) : pp 539-49
Dates: Created 2002/07/26; Completed 2003/01/21; Revised 2007/11/15;
PMID: 12142330, status: MEDLINE (last retrieval date: 11/6/2008)
Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.
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