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Research article summary (published 29 Apr 2002):

It's easy to like or dislike Tony Blair: accessibility experiences and the favourability of attitude judgments.

Full Abstract

The present study investigated the circumstances under which accessibility experiences would impact the favourability of political attitudes. Participants who were either interested or uninterested in British politics generated either two (or five) positive (or negative) attributes about Tony Blair before indicating their attitude toward him. The results revealed that politically uninterested participants rated Blair more favourably when they had accessed either a small number of positive attributes or a large number of negative attributes. The favourability ratings of politically interested participants were unaffected by the number and type of accessed attributes. Implications of the findings on the nature of accessibility experiences and attitudes are discussed.

 

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Author information

Author/s: Haddock, Geoffrey (G);

Affiliation: Cardiff University, UK.

Journal and publication information

Publication Type: Journal Article

Journal: British journal of psychology (London, England : 1953) (Br J Psychol), published in England. (Language: eng)

Reference: 2002-May; vol 93 (issue Pt 2) : pp 257-67

Dates: Created 2002/05/28; Completed 2002/08/21; Revised 2004/11/17;

PMID: 12031151, status: MEDLINE (last retrieval date: 11/6/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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