Research article summary:

These regional hospitals use reports to broaden awareness. Both winners benefit from highly creative designs.

Abstract Extract:
Nebraska Health System, Omaha, Neb., takes top billing here, with an annual report that builds on the success of an extensive advertising campaign. Second place winner is Grinnell Regional Medical Center, Grinnell, Iowa, using a 'blueprint' theme to ... (Full abstract text below)

Published 2002 Nov-Dec in Journal: Profiles Healthc Mark (Language : eng)

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1. Profiles Healthc Mark. 2002 Nov-Dec;18(6):22-7, 3

These regional hospitals use reports to broaden awareness. Both winners benefit from highly creative designs.

Botvin JD

Nebraska Health System, Omaha, Neb., takes top billing here, with an annual report that builds on the success of an extensive advertising campaign. Second place winner is Grinnell Regional Medical Center, Grinnell, Iowa, using a "blueprint" theme to commemorate the completion of new construction.

PMID : 12467173 [PubMed - Indexed for MEDLINE]

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Full Author Information

First Name	LastName	Initials
Judith D	Botvin	JD

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