Preconceptions of taste based on color.

Full Abstract

The authors examined preconceptions of taste based on color with a questionnaire administered to 45 college students. The questionnaire related 8 tastes with 10 colors. The results suggested that only a limited number of colors are positively associated with preconceptions of taste. However, certain colors (e.g., red and green) showed consistent patterns of association with taste. Implications for future research examining an indirect relationship between color and taste are discussed.

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Author information

Author/s: Koch, Christopher (C); Koch, Eric C (EC);

Affiliation: Department of Psychology, George Fox University, Newberg, OR 97132, USA. ckoch(-atsign-)georgefox.edu

Journal and publication information

Publication Type: Journal Article

Journal: The Journal of psychology (J Psychol), published in United States. (Language: eng)

Reference: 2003-May; vol 137 (issue 3) : pp 233-42

Dates: Created 2003/06/10; Completed 2003/10/15; Revised 2004/11/17;

PMID: 12795546, status: MEDLINE (last retrieval date: 12/26/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Female
Humans
Male
Questionnaires
Taste

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