Philip Morris changes its name, but not its harmful practices.

Full Abstract

After spending more than $250 million on an advertising campaign to improve its name and reputation, Philip Morris has abruptly shifted course and decided instead to change its corporate name-to The Altria Group, Inc.

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Author information

Author/s: Myers, M L (ML);

Affiliation: mmyers(-atsign-)tabaccofreekids.org

Journal and publication information

Publication Type: Journal Article

Journal: Tobacco control (Tob Control), published in England. (Language: eng)

Reference: 2002-Sep; vol 11 (issue 3) : pp 169-70

Dates: Created 2002/08/28; Completed 2002/11/12; Revised 2008/11/20;

PMID: 12198256, status: MEDLINE (last retrieval date: 12/26/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Program Evaluation
Public Relations
Smoking - adverse effects; prevention & control
Tobacco Industry
United States

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