Research article summary (published 30 May 2003):

Personality characteristics ascribed to young women who drink alcohol.

Full Abstract

This study employs an implicit personality rating methodology from marketing research (the "shopping list" method) to investigate young adults' perceptions of young women who drink alcoholic beverages. Whereas there were some differences in perceptions of young women drinkers across the alcohol brands, the greatest differential in the personality ratings was caused by the mere presence or absence of alcohol. Young women who drink alcohol were described as being more "interesting" and "self-assured" than young women who do not drink. These positive traits were reliably ascribed to young women drinkers by both young adult men and young adult women and more strongly by those who themselves drink. Although it is possible that young women drinkers really are differentially interesting and self-assured, a more likely contributor to these perceptions is advertising aimed at the female drinker.

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Author information

Author/s: Jones, Sandra C (SC); Rossiter, John R (JR);

Affiliation: University of Wollongong, NSW, Australia. rjonessc(-atsign-)cc.curtin.edu.au

Journal and publication information

Publication Type: Journal Article

Journal: Drug and alcohol review (Drug Alcohol Rev), published in England. (Language: eng)

Reference: 2003-Jun; vol 22 (issue 2) : pp 117-23

Dates: Created 2003/07/09; Completed 2003/09/17; Revised 2004/11/17;

PMID: 12850897, status: MEDLINE (last retrieval date: 12/26/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Adolescent Adult Alcohol Drinking Female Humans Leadership Male

Male Personality Personality Assessment Pilot Projects Random Allocation Self Concept Social Perception

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