Research article summary:

An oceanside field experiment on background music effects on the restaurant tab.

Abstract Extract:
Amount of purchase in a restaurant was larger when background music was soft than when loud, confirming prior research. Type of music (soft rock or classical) did not ... (Full abstract text below)

Published 2003Jun in Journal: Percept Mot Skills (Language : eng)

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This information was retrieved, real-time, on your behalf from the public area of the Pubmed website:

1. Percept Mot Skills. 2003 Jun;96(3 Pt 1):1025-6

An oceanside field experiment on background music effects on the restaurant tab.

Lammers HB

Department of Marketing, College of Business and Economics, California State University, Northridge, 91330-8377, USA. bruce.lammers@csun.edu

Amount of purchase in a restaurant was larger when background music was soft than when loud, confirming prior research. Type of music (soft rock or classical) did not matter.

PMID : 12831285 [PubMed - Indexed for MEDLINE]

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Full Author Information

First Name	LastName	Initials
H Bruce	Lammers	HB

Affiliation: Department of Marketing, College of Business and Economics, California State University, Northridge, 91330-8377, USA. bruce.lammers@csun.edu

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Category links from this article:

Attitude
Humans
Music
Restaurants - economics
Social Behavior
Sound

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Keywords in this article:

amount, background, classical, confirming, larger, loud, music, not, prior, purchase, research, restaurant, rock, soft, type

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