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| Research article summary (published 30 Jul 2003): |
The influence of opening statement/closing argument organizational strategy on juror verdict and damage awards.
Full Abstract
This study examines the influence of the organizational strategy used to structure opening statements and closing arguments on presentation effectiveness in a simulated civil trial. Two organizational structures, a narrative and a legal-expository format, were manipulated to produce a 2 (plaintiff organizational strategy) x 3 (defense organizational strategy) experimental design. Results indicate that a mixed organizational strategy (narrative opening/legal-expository closing) is more effective for the plaintiff than a strict narrative strategy, and either a mixed or strict legal-expository organizational strategy is more effective than a strict narrative strategy for the defense.
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Author information
Author/s: Spiecker, Shelley C (SC); Worthington, Debra L (DL);
Affiliation: Department of Communication and Journalism, Auburn University, 217 Tichenor Hall, Auburn, Alabama 36849, USA.
Journal and publication information
Publication Type: Journal Article
Journal: Law and human behavior (Law Hum Behav), published in United States. (Language: eng)
Reference: 2003-Aug; vol 27 (issue 4) : pp 437-56
Dates: Created 2003/08/14; Completed 2003/09/24; Revised 2004/11/17;
PMID: 12916230, status: MEDLINE (last retrieval date: 11/6/2008)
Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.
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