The importance of promoting a whole grain foods message.

Full Abstract

Despite mention in the Dietary Guidelines for Healthy Americans and in Healthy People 2010, the lack of a coordinated campaign promoting whole grain foods and their health benefits may be contributing to low consumption. Fiber consumption in the U.S. likewise falls below recommended levels, in part, as a result of suboptimal intake of whole grain foods. Research findings suggest that whole grain is related to reduced disease risk, and that whole grain foods have relevant biological activity in humans. This necessitates a call to action to help Americans increase whole grain consumption as a strategy for health. The establishment of a whole grain coalition could promote increased consumption by developing consumer messages:
partnering with health professionals:
advocating whole grains to government agencies; seeking funding for scientific research and market research; and educating consumers, as well as health professionals, food manufacturers and millers, about the value and benefit of whole grains.

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Author information

Author/s: Jones, Julie M (JM); Reicks, Maria (M); Adams, Judi (J); Fulcher, Gary (G); Weaver, Glen (G); Kanter, Mitch (M); Marquart, Len (L);

Affiliation: College of St. Catherine, St. Paul, Minnesota 55105, USA. jmjones(-atsign-)stkate.edu

Journal and publication information

Publication Type: Journal Article; Research Support, Non-U.S. Gov't

Journal: Journal of the American College of Nutrition (J Am Coll Nutr), published in United States. (Language: eng)

Reference: 2002-Aug; vol 21 (issue 4) : pp 293-7

Dates: Created 2002/08/08; Completed 2003/03/24; Revised 2008/06/23;

PMID: 12166525, status: MEDLINE (last retrieval date: 11/6/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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MeSH headings (categories)

This article was linked to the MESH Headings shown below.

Cereals
Dietary Fiber - administration & dosage
Food Labeling
Health Education
Health Food

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