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| Research article summary (published 30 May 2002): |
Guilty by mere association: evaluative conditioning and the spreading attitude effect.
Full Abstract
Five experiments investigated the phenomenon that attitude formation is not confined to the co-occurrence of an attitudinal object with an evaluated experience. The pairing of a target with a (dis)liked person not only affects the evaluation of the previously neutral person but spreads to other individuals who are (pre)associated with the target (spreading attitude effect). Experiments 1 and 2 provided evidence for the spreading attitude effect in appetitive as well as aversive evaluative conditioning. Experiment 3 showed that the spreading attitude effect is a robust phenomenon resistant to extinction. Experiment 4 demonstrated that attitude spread can be transferred to 2nd-order conditioning. Finally, Experiment 5 supports the notion that the spreading attitude effect is not dependent on cognitive resources. Implications for social as well as applied psychology are discussed.
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Author information
Author/s: Walther, Eva (E);
Affiliation: Department of Pyschology, University of Heidelberg, Germany. eva.walther@psychologie.uni-heidelberg.de
Journal and publication information
Publication Type: Journal Article; Research Support, Non-U.S. Gov't
Journal: Journal of personality and social psychology (J Pers Soc Psychol), published in United States. (Language: eng)
Reference: 2002-Jun; vol 82 (issue 6) : pp 919-34
Dates: Created 2002/06/07; Completed 2002/12/18; Revised 2006/11/15;
PMID: 12051580, status: MEDLINE (last retrieval date: 11/6/2008)
Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.
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