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Research article summary (published 27 Feb 2002):

The dynamic time course of stereotype activation: activation, dissipation, and resurrection.

Full Abstract

Stereotypes activated upon initial exposure to a stereotyped individual may dissipate as the exposure continues. Participants observing a videotaped interview with a Black person showed activation of the stereotype of Black people following 15 s of observation but not following 12 min of observation. However, the discovery of a disagreement with the stereotyped individual may bring the dissipated stereotype back to mind. Participants who discovered, at the end of a 12-min videotaped interview with a Black person, that this person disagreed with them about the verdict in a court case showed activation of the stereotype of Black people, whereas participants who discovered instead that the Black person agreed with them did not. Participants who disagreed with a Black person also applied the Black stereotype to him, but this stereotype application was detected only on an implicit measure of application, not on an explicit measure.

 

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Author information

Author/s: Kunda, Ziva (Z); Davies, Paul G (PG); Adams, Barbara D (BD); Spencer, Steven J (SJ);

Affiliation: Department of Psychology, University of Waterloo, Ontario, Canada. zkunda(-atsign-)watarts.uwaterloo.ca

Journal and publication information

Publication Type: Clinical Trial; Journal Article; Randomized Controlled Trial; Research Support, Non-U.S. Gov't

Journal: Journal of personality and social psychology (J Pers Soc Psychol), published in United States. (Language: eng)

Reference: 2002-Mar; vol 82 (issue 3) : pp 283-99

Dates: Created 2002/03/20; Completed 2002/09/20; Revised 2006/11/15;

PMID: 11902617, status: MEDLINE (last retrieval date: 11/6/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

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