Decision making under conflict: decision time as a measure of conflict strength.

Full Abstract

Conflict and choice are closely related in that choice produces conflict and conflict is resolved by making a choice. Although conflict was invoked in psychological approaches to decision making early on (Lewin, 1931/1964), no generally accepted measure of conflict strength has been established (Tversky & Shafir, 1992). The present study introduces a model (multiattribute decision field theory) that predicts a decision time pattern depending on the conflict situation. In a risky decision-making experiment with multiattribute choice alternatives, decision time is investigated as a possible measure of conflict strength. It is shown that the model can be fitted to a complex choice pattern.

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Author information

Author/s: Diederich, Adele (A);

Affiliation: School of Humanities and Social Sciences, International University Bremen, Bremen, Germany. a.diederich(-atsign-)iu-bremen.de

Journal and publication information

Publication Type: Clinical Trial; Comparative Study; Journal Article; Randomized Controlled Trial; Research Support, Non-U.S. Gov't

Journal: Psychonomic bulletin & review (Psychon Bull Rev), published in United States. (Language: eng)

Reference: 2003-Mar; vol 10 (issue 1) : pp 167-76

Dates: Created 2003/05/15; Completed 2003/08/05; Revised 2006/11/15;

PMID: 12747504, status: MEDLINE (last retrieval date: 11/6/2008)

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