Culture and egocentric perceptions of fairness in conflict and negotiation.

Full Abstract

In this article, the authors advanced a cultural view of judgment biases in conflict and negotiation. The authors predicted that disputants' self-serving biases of fairness would be more prevalent in individualistic cultures, such as the United States, in which the self is served by focusing on one's positive attributes to "stand out" and be better than others, yet would be attenuated in collectivistic cultures, such as Japan, where the self is served by focusing on one's negative characteristics to "blend in" (S. J. Heine, D. R. Lehman, H. R. Markus, & S. Kitayama, 1999). Four studies that used different methodologies (free recall, scenarios, and a laboratory experiment) supported this notion. Implications for the science and practice of negotiation are discussed.

Learn Faster Today Improve your study skills

Author information

Author/s: Gelfand, Michele J (MJ); Higgins, Marianne (M); Nishii, Lisa H (LH); Raver, Jana L (JL); Alexandria, Dominguez (D); Murakami, Fumio (F); Yamaguchi, Susumu (S); Toyama, Midori (M);

Affiliation: Department of Psychology, University of Maryland, College Park 20742-4411, USA. mgelfand(-atsign-)psyc.umd.edu

Journal and publication information

Publication Type: Journal Article

Journal: The Journal of applied psychology (J Appl Psychol), published in United States. (Language: eng)

Reference: 2002-Oct; vol 87 (issue 5) : pp 833-45

Dates: Created 2002/10/24; Completed 2002/11/19; Revised 2004/11/17;

PMID: 12395808, status: MEDLINE (last retrieval date: 11/6/2008)

Sourced from the National Library of Medicine. Abstract text and other information may be subject to copyright.

External Links for this article (including full text providers, if available):

Click Electronic Full-text Provider Links to see options for finding the electronic full text links to this article. Note there may be a subscription or fee required for access to the full text. See our FAQ for information on finding FREE full text articles.

This article may also be located in paper journal collections available in many libraries. Use the Journal and Publication Information above to find the full article.

MeSH headings (categories)

This article was linked to the MESH Headings shown below.

This article has not been indexed for related articles as yet, however you can still use the live related article search links below.

See 100+ related articles.