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Research article summary:
Culture differences in design of portal sites.
Abstract Extract:
Two experiments were carried out to examine the effects of cultural differences between the Chinese and the US people on the perceived usability and search performance of World Wide Web (WWW) portal sites. Chinese users in Taiwan and US users in Chicago ... (Full abstract text below) Published 2003Jan
in Journal: Ergonomics
(Language : eng)
Full Pubmed Extract
This information was retrieved, real-time, on your behalf from the public area of the Pubmed website:
1. Ergonomics.
2003 Jan;46(1-3):242-54
Culture differences in design of portal sites.
Fang X, Rau PL
School of Computer Science, Telecommunications and Information Systems, DePaul University, 243 S. Wabash Avenue, Chicago, IL 60604, USA. xfang@cti.depaul.edu
Two experiments were carried out to examine the effects of cultural differences between the Chinese and the US people on the perceived usability and search performance of World Wide Web (WWW) portal sites. Chinese users in Taiwan and US users in Chicago were recruited to perform searching tasks on two versions of Yahoo! portal site: the standard Yahoo! and Yahoo! Chinese. The layout of Yahoo! Chinese is the same as the layout of Yahoo!, and categories on Yahoo! Chinese have been translated from its US counterpart. A special browser was programmed to record all the keystroke data and participants were asked to fill out a satisfaction questionnaire after finishing the tasks. Significant differences of satisfaction and steps to perform some tasks were found between the two groups. The experiment results also provided more detailed insights into the cultural differences between the Chinese and the US users.
PMID : 12554409 [PubMed - Indexed for MEDLINE]
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Full Author Information
| First Name | LastName | Initials |
| Xiaowen | Fang | X |
| Pei-Luen Patrick | Rau | PL |
Affiliation: School of Computer Science, Telecommunications and Information Systems, DePaul University, 243 S. Wabash Avenue, Chicago, IL 60604, USA. xfang@cti.depaul.edu
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MESH categories and related page links
This article was linked to the MESH categories shown on the left below. The links on the right are related Memletics pages.
Category links from this article:- Adult
- Chicago
- Cognition
- Consumer Satisfaction - statistics & numerical data
- Cultural Diversity
- Human Engineering
- Humans
- Information Storage and Retrieval - methods
- Internet
- Questionnaires
- Taiwan
- Task Performance and Analysis
- User-Computer Interface
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